A think tank for prestige brands.

LuxuryLab brings together thought leaders, academics, and industry leaders to uncover formulas for success. Drawing from research, best practices and trends, LuxuryLab distills this intellectual capital and makes it available—and actionable—for our partners.

The luxury laws have changed.

Transformative changes in the economy, technology, and media consumption present unprecedented threats and opportunities. LuxuryLab was founded amid these changes to help luxury brands chart new strategies for growth.

Three-part methodology.


Digital IQ Index: LuxuryLab’s annual digital brand audit, a qualitative and quantitative study ranking the top 125 luxury brands on dimensions, including:

  • Social media, mobile, and Web innovation
  • Brand translation online
  • Search Engine Optimization effectiveness
  • E-commerce/usability

Customized Thought: Targeted research to address the needs of a specific partner brand via analysis and recommendations.


Clinics: Discussions and lectures with experts from academia and the private sector on specific topics including:

  • Search Engine Optimization
  • Social media
  • Gen Y

Innovation Forum: LuxuryLab’s annual signature event, a one-day forum for industry leaders, featuring groundbreaking research and thought-provoking speakers in a high-velocity format.


Scott Galloway is a Clinical Associate Professor at the NYU Stern School of Business where he teaches brand strategy to 2nd year MBA students. Scott is also the founder of Firebrand Partners, an operational activist firm that, since 2005, has invested over $1 billion in U.S. consumer and media companies.

In 1997, he founded Red Envelope, considered the premier Internet-based branded consumer gift retailer (2007, $100mm revs.). In 1992, Scott founded Prophet, a brand strategy consultancy, which employs over 100 professionals in the United States, Europe and Asia, where he served as CEO (1992-2000) and Chairman (2000-2002). Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow”, which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”

Scott serves on the board of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), eco-America, and Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley. CONTACT SCOTT

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