Archive for the ‘Automotive’ Category

Rolling Sculpture Beats Gold as Values of Collector Cars Soar

Posted by Lauren Proctor on October 4, 2009

Stephen Serio, a Waltham, Massachusetts classic-car dealer, expects the 1966 Ferrari 275GTB on his lot to sell for about $810,000. Five years ago, the same car sold for $500,000. (Bloomberg)

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Lexus, BMW, Porsche September U.S. Sales Rise From Weak 2008

Posted by Lauren Proctor on October 2, 2009

Toyota Motor Corp.’s Lexus, Bayerische Motoren Werke AG’s BMW and Porsche SE posted increases in September U.S. sales as the makers of luxury autos benefited from weak year-earlier comparisons. (Bloomberg)

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Luxury Car Market May Never Look the Same

Posted by Lauren Proctor on September 29, 2009

The Great Recession may have forever altered demand for high-end brands. (MSNBC)

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Luxury-car brands Shift Marketing Strategy

Posted by Lauren Proctor on September 28, 2009

To boost sales, luxury-vehicle brands are now offering incentives and using marketing approaches that focus on fuel efficiency.  (Miami Herald)

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China Luxury Market Revenue Expected to Break $5 Billion

Posted by Lauren Proctor on September 27, 2009

According to a recent report released by Goldman Sachs, the sales revenue of China’s luxury market is expected to break $5 billion this year, enjoying the largest growth pace compared to other parts of the world. (Alibaba)

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Over 20 Years, Lexus Has Steered Perception of Luxury in New Direction

Posted by Lauren Proctor on September 22, 2009

On the day 19 years ago that Bill Owens bought his Lexus, the saleswoman assured him it would be good for 500,000 miles. (The Dallas Morning News)

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As the Race Slows Down, Audi Hits the Gas

Posted by Lauren Proctor on September 21, 2009

The German carmaker is pouring money into marketing to expand its share of the luxury market and push diesel models in the U.S.  (Business Week)

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Secondhand Luxury Helps BMW, Mercedes Dealers Lure U.S. Buyers

Posted by Lauren Proctor on September 20, 2009

BMW and Toyota Motor Corp.’s Lexus, struggling with a second annual slide in U.S. luxury-car sales, are trying to retain brand loyalty by pushing used models. (Bloomberg)

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Mercedes and BMW Hit Hardest by Slump

Posted by Lauren Proctor on September 17, 2009

Daimler’s executive board has moved offices within the southwestern German city of Stuttgart a number of times over the years. They first relocated across town from the district of Untertürkheim to the higher-lying district of Möhringen. (Business Week)

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Marketers Seek To Score In Tough Times By Playing At The U.S. Open

Posted by Lauren Proctor on September 14, 2009

For those of us in marketing there’s a competition at the U.S. Open that’s equal to the exciting Melanie Oudin when it comes to the potential for big bucks. It’s the competition among corporate sponsors of the tournament for consumer attention. (Forbes)

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