Archive for the ‘Digital IQ Index’ Category

Inside Look – Branding in the Digital Age

Posted by Lauren Proctor on September 30, 2009

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Everyone’s Doing It: Brands Take on Social Media

Posted by Lauren Proctor on September 29, 2009

For fashion companies, 2009 is turning out to be the year of social media. Once reluctant to cede control, brands and retailers from low to high are embracing social media and using it to boost sales and brand awareness. (Women’s Wear Daily)

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Halogen Paves The Way for Ivanka to be Queen of Brand Tweet

Posted by Lauren Proctor on September 24, 2009

Ivanka Trump’s followers have doubled since the Digital IQ Index mentioned Trump Hotels (tweeting as @ivankatrump) as a “luxe expemplar.” (Halogen Network)

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