Archive for the ‘Social Media’ Category

Putting Your Money Where Your Style Is

Posted by Lauren Proctor on October 6, 2009

At a time when some of the fashion industry’s most beloved labels, from Christian Lacroix to Véronique Branquinho, are declaring bankruptcy, what would you pay to keep your favorite designer in business? (New York Times)

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Social Shopping Community Increases Conversions by 162% at Juicy Couture

Posted by Lauren Proctor on October 5, 2009

Upmarket fashion brand Juicy Couture has seen substantial increases in page views, average time spent on the site and conversations since adding its Club Couture social shopping community to its site. (Internet Retailing)

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From Models to Magazines, Cataloguing the Fashion Industry

Posted by Lauren Proctor on October 3, 2009

Until recently, there have been few options for fashion obsessives to track down a memorable ad from seasons past. A new start-up, My Fashion Database, has stepped into the breach. (Wall Street Journal)

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The Future of Social Shopping

Posted by Lauren Proctor on October 2, 2009

Paul Dunay is global managing director of services and social marketing at Avaya and author of “Facebook Marketing for Dummies.” He talks to eMarketer about the future of social commerce as it shapes up on brand Websites, Facebook and Twitter. (eMarketer)

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Everyone’s Doing It: Brands Take on Social Media

Posted by Lauren Proctor on September 29, 2009

For fashion companies, 2009 is turning out to be the year of social media. Once reluctant to cede control, brands and retailers from low to high are embracing social media and using it to boost sales and brand awareness. (Women’s Wear Daily)

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Halogen Paves The Way for Ivanka to be Queen of Brand Tweet

Posted by Lauren Proctor on September 24, 2009

Ivanka Trump’s followers have doubled since the Digital IQ Index mentioned Trump Hotels (tweeting as @ivankatrump) as a “luxe expemplar.” (Halogen Network)

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New Wine Brand Targets The Social Sipper

Posted by Lauren Proctor on September 22, 2009

Kobrand Imports, a premium wine company and Halogen Network client, has created an innovative wine brand that embraces the age of consumer engagement. (Halogen Network)

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‘Social’ Phones to Reveal All about Your Caller

Posted by Lauren Proctor on September 21, 2009

Forget caller ID. A coming wave of “social” mobile phones is likely to tell you everything you ever wanted to know and more about the person calling you. (Financial Times)

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Burberry Looks To Win Over Friends Online

Posted by Lauren Proctor on September 18, 2009

Burberry, the fashion brand that has gone from classic to cutting edge, is to launch its own social networking site next month. (Financial Times)

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David Yurman Joins the iPhone App Crowd

Posted by Lauren Proctor on September 17, 2009

I would love to be an iPhone app developer that is well connected to the luxury world. I would have clients waiting in line to get their own iPhone app making it possible for trendy mobile phone goers to check out watches and jewelry on the go. It is really effective actually. (Luxist)

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