Posts Tagged ‘Social Media’

Study Finds Social Networks Near Top of List for Media Buyers

Posted by Lauren Proctor on September 16, 2009

A new study by the Center for Media Research found that 56% of media buyers plan to buy ads on social networks next year, ranking just below those that will buy ads on e-mail marketing platforms (57%).  (BtoB Magazine)

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One in Five Tweets Are Free Brand Advertising

Posted by Lauren Proctor on September 16, 2009

This news might actually sway some of the executives left who still fear the use of social media for business. (Mashable)

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LuxuryLab Daily Digest

Posted by Lauren Proctor on September 15, 2009

US Twitter Usage Surpasses Earlier Estimates (eMarketer)
In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a further 44.4% climb.

Luxury Brands Look to China (Harvard Business)
With the future of our global economy still uncertain, more and more executives are looking to China, specifically to the Chinese consumer — who just might be able to lift the global economy out of recession.

W Hotels Worldwide Breaks New Ground with Fashion on a Global Level (Travel Daily News)
W Hotels Worldwide, the hotel category buster and leading industry innovator, unveiled a unique, multi-layered strategy that links the W brand with the global fashion industry while bringing its passion for fashion to life in W Hotels globally.

Six Social Sites Every Fashion Marketer Should Know (Advertising Age)
How a notoriously closed culture is adjusting to social media.

Affluent Singapore Attracts Luxury Retailers in Force (Reuters)
Luxury fashion brands are wafting into Singapore in droves, betting on the city-state’s ambitions of becoming a playground for Asia’s super-rich as it recovers from its worst-ever recession.

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Six Social Sites Every Fashion Marketer Should Know

Posted by Lauren Proctor on September 15, 2009

Buzz over New York’s 2009 Mercedes-Benz Fashion Week is growing and the world’s top designers are taking center stage, introducing their long anticipated collections. This is how the fashion industry has operated for nearly 100 years: Designers secretly produce the fashions that they feel are most relevant to their lines, and retailers decide what items are most relevant to their customer base. But the fashion industry is at the verge of a tipping point — one that could change this system forever. (Advertising Age)

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LuxuryLab Daily Digest

Posted by Lauren Proctor on September 14, 2009

Stalk Exchange | A Twitter Directory (New York Times: The Moment)
We’ve assembled an index of fashion accounts so you can learn who relies on spell-check, where to buy discounted Louboutins and Target’s next collaboration. Le tweet, c’est chic.

Marketers Seek To Score In Tough Times By Playing At The U.S. Open (Forbes)
The U.S. Open is the perfect venue for watching the branding game.

Retailers Try to Get Personal with Shoppers (Los Angeles Times)
Stores know, that in light of the recession and more Web-based shopping sites, that they have to try harder for business.

Bentley Sees Signs of Revival in Luxury Car Class (Reuters)
British carmaker Bentley, owned by Volkswagen (VOWG.DE), is seeing some signs of revival in the super luxury vehicle segment and expects sales of premium cars to improve next year, one of its top executives said on Friday.

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Stalk Exchange | A Twitter Directory

Posted by Lauren Proctor on September 14, 2009

We’ve assembled an index of fashion accounts so you can learn who relies on spell-check, where to buy discounted Louboutins and Target’s next collaboration. Le tweet, c’est chic. (New York Times: The Moment)

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LuxuryLab Daily Digest

Posted by Lauren Proctor on September 6, 2009

Thom Brown and Rag & Bone to Launch Lower Priced Lines (The Cut)
At last, after selling a minority stake in his business, and hiring Josh Sparks to replace the CEO who abruptly left in May, Thom Browne is expanding.

Fashion Magazines Take the Plunge Into eCommerce (eConsultancy)
Getting an ad in the pages of a top fashion magazines might have once been a priority for major advertisers, but as dwindling September issues arrive, that revenue stream is looking less and less viable.

Does Social Media Sway Online Shopping? (Business Week)
Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success.

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Does Social Media Sway Online Shopping?

Posted by Lauren Proctor on September 6, 2009

Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success. Retailers have tried to cultivate communities of shoppers with similar interests on their sites, without much uptake. Plenty of brands set up Twitter and Facebook pages, only to find that marketing to consumers in a social venue does not necessarily spur conversations about those brands. (Business Week)

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The Future of Facebook

Posted by Lauren Proctor on September 2, 2009

Facebook continues to make a series of evolutionary moves in recent months, rather than react to the news, let’s take a holistic look at where the company is headed.   I’ve given my perspective to SFGate, now but want to dive into details here.  I’ll give my perspective, but as we’ve seen time and time before, the real value is the collective contributions in the comments. (Web Strategy)

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LuxuryLab Daily Digest | Policing the Frontier, Marketing Budget Cuts, Chinese Spend in London Shops, Women Uninfluenced By Social Media

Posted by Lauren Proctor on September 1, 2009

Policing the Frontier (New York Times)
It’s one of the most ubiquitous labels in the world, and perhaps no company understands those implications better than Louis Vuitton. Last Friday, a California district court jury awarded $32.4 million in damages to Vuitton as part of a 2007 suit the Paris luxury maker brought against Akanoc Solutions, an Internet hosting company based in California.

How Deep Are Marketing Budget Cuts? (eMarketer)
When the Association of National Advertisers (ANA) surveyed marketers in early 2009, 49% of respondents expected their budgets to be reduced in the next six months. Another 43% said their budgets would stay the same. But in July-August 2009, the ANA found that 62% of marketer respondents had actually experienced budget cuts in the first half of the year. Only 32% saw their budgets held steady. (eMarketer)

Chinese Spend, Spend, Spend in London Luxury Shops (CNBC)
Gloom-defying shoppers from China are flocking to the luxury stores of London’s West End, outspending Arab royalty, replacing Russia’s departing super-rich and lifting spirits after nine months of recession.  Data from tax rebate companies suggests Chinese tourists are spending three to four times more than a year ago in London’s chic shopping districts.

75 Percent of Women Uninfluenced By Social Networking Channels to Purchase (Reuters)
“Women Channel” recently conducted a comprehensive study, “Women & Brands Online: ‘The Digital Disconnect’ Emerges. The report, which will be fully unveiled at ad:tech Chicago on Wednesday, September 2, investigates the digital lives of women and how brands are a part of that world. One core finding centers on women’s interaction with social media. While exceptionally engaged, the are overwhelmingly uninfluenced, and often “turned off,” by brands in this space.

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