Posts Tagged ‘Marketing’

LuxuryLab Daily Digest

Posted by Lauren Proctor on October 5, 2009

Exclusivity For All (New York Times)
It’s hard to overstate the degree to which habits of thrift and frugality have taken on the cast of virtue in the past year.

Social Shopping Community Increases Conversions by 162% at Juicy Couture (Internet Retailing)
Upmarket fashion brand Juicy Couture has seen substantial increases in page views, average time spent on the site and conversations since adding its Club Couture social shopping community to its site.

The Anti-laws of Luxury Marketing #10 (Branding Strategy Insider)
Communicate to those whom you are not targeting.

Tag Heuer Looking Beyond the Metros (Business Standard)
Swiss luxury watch maker Tag Heuer is now looking beyond the metros. The company, which has seen its share in the estimated Rs 1,200 crore Indian luxury watches market, grow to 8 per cent, will multiply its presence in the country through multi-branded outlets in the smaller cities.

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The Anti-laws of Luxury Marketing #10

Posted by Lauren Proctor on October 5, 2009

Luxury has two value facets – luxury for oneself and luxury for others. To sustain the latter facet it is essential that there should be many more people that are familiar with the brand than those who could possibly afford to buy it for themselves. (Branding Strategy Insider)

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Luxury Brands Waking to a New Reality

Posted by Lauren Proctor on September 25, 2009

As the recession keeps depressing, luxury brands are experiencing a wake-up call from this nasty cycle and from chastened luxury buyers. (Chief Marketer)

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‘Social’ Phones to Reveal All about Your Caller

Posted by Lauren Proctor on September 21, 2009

Forget caller ID. A coming wave of “social” mobile phones is likely to tell you everything you ever wanted to know and more about the person calling you. (Financial Times)

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LuxuryLab Daily Digest | Policing the Frontier, Marketing Budget Cuts, Chinese Spend in London Shops, Women Uninfluenced By Social Media

Posted by Lauren Proctor on September 1, 2009

Policing the Frontier (New York Times)
It’s one of the most ubiquitous labels in the world, and perhaps no company understands those implications better than Louis Vuitton. Last Friday, a California district court jury awarded $32.4 million in damages to Vuitton as part of a 2007 suit the Paris luxury maker brought against Akanoc Solutions, an Internet hosting company based in California.

How Deep Are Marketing Budget Cuts? (eMarketer)
When the Association of National Advertisers (ANA) surveyed marketers in early 2009, 49% of respondents expected their budgets to be reduced in the next six months. Another 43% said their budgets would stay the same. But in July-August 2009, the ANA found that 62% of marketer respondents had actually experienced budget cuts in the first half of the year. Only 32% saw their budgets held steady. (eMarketer)

Chinese Spend, Spend, Spend in London Luxury Shops (CNBC)
Gloom-defying shoppers from China are flocking to the luxury stores of London’s West End, outspending Arab royalty, replacing Russia’s departing super-rich and lifting spirits after nine months of recession.  Data from tax rebate companies suggests Chinese tourists are spending three to four times more than a year ago in London’s chic shopping districts.

75 Percent of Women Uninfluenced By Social Networking Channels to Purchase (Reuters)
“Women Channel” recently conducted a comprehensive study, “Women & Brands Online: ‘The Digital Disconnect’ Emerges. The report, which will be fully unveiled at ad:tech Chicago on Wednesday, September 2, investigates the digital lives of women and how brands are a part of that world. One core finding centers on women’s interaction with social media. While exceptionally engaged, the are overwhelmingly uninfluenced, and often “turned off,” by brands in this space.

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75 Percent of Women Uninfluenced by Social Networking Channels to Purchase

Posted by Lauren Proctor on September 1, 2009

“Women Channel” recently conducted a comprehensive study, “Women & Brands Online: ‘The Digital Disconnect’ Emerges. The report, which will be fully unveiled at ad:tech Chicago on Wednesday, September 2, investigates the digital lives of women and how brands are a part of that world. One core finding centers on women’s interaction with social media. While exceptionally engaged, the are overwhelmingly uninfluenced, and often “turned off,” by brands in this space. (Reuters)

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How Deep Are Marketing Budget Cuts?

Posted by Lauren Proctor on September 1, 2009

When the Association of National Advertisers (ANA) surveyed marketers in early 2009, 49% of respondents expected their budgets to be reduced in the next six months. Another 43% said their budgets would stay the same.

But in July–August 2009, the ANA found that 62% of marketer respondents had actually experienced budget cuts in the first half of the year. Only 32% saw their budgets held steady. (eMarketer)

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