Posts Tagged ‘Magazines’

LuxuryLab Daily Digest

Posted by Lauren Proctor on October 6, 2009

Putting Your Money Where Your Style Is (New York Times)
At a time when some of the fashion industry’s most beloved labels, from Christian Lacroix to Véronique Branquinho, are declaring bankruptcy, what would you pay to keep your favorite designer in business?

Luxury Goes Local in Asia (New York Times)
Could Ulan Bator be the new front line for luxury goods makers? 

‘I’ll Trade You a Dior for the D&G’ (New York Times)
It’s a sunny Sunday afternoon in late summer, but about 30 hip young women are milling around inside a nail salon in East London.

African Wealth and African Style at a Glamorous Juncture (New York Times)
Sub-Saharan Africa does not bring to mind an image of a woman with perfectly manicured nails flipping through glossy magazines in search of the latest handbag or celebrity haircut. Yet such women are there, and in far greater numbers than the news media’s portrayal of Africa might suggest.

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African Wealth and African Style at a Glamorous Juncture

Posted by Lauren Proctor on October 6, 2009

Sub-Saharan Africa does not bring to mind an image of a woman with perfectly manicured nails flipping through glossy magazines in search of the latest handbag or celebrity haircut. Yet such women are there, and in far greater numbers than the news media’s portrayal of Africa might suggest. (New York Times)

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Conde Nast Execs to Make Big Cuts, Insiders Say

Posted by Lauren Proctor on September 16, 2009

The consultants from McKinsey & Co. may have wrapped up their summer-long review of Conde Nast, but the real work on how to rein in costs at the luxury magazine publisher is about to begin. (Advertising Age)

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LuxuryLab Daily Digest

Posted by Lauren Proctor on September 6, 2009

Thom Brown and Rag & Bone to Launch Lower Priced Lines (The Cut)
At last, after selling a minority stake in his business, and hiring Josh Sparks to replace the CEO who abruptly left in May, Thom Browne is expanding.

Fashion Magazines Take the Plunge Into eCommerce (eConsultancy)
Getting an ad in the pages of a top fashion magazines might have once been a priority for major advertisers, but as dwindling September issues arrive, that revenue stream is looking less and less viable.

Does Social Media Sway Online Shopping? (Business Week)
Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success.

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Fashion Magazines Take the Plunge into eCommerce

Posted by Lauren Proctor on September 5, 2009

Getting an ad in the pages of a top fashion magazines might have once been a priority for major advertisers, but as dwindling September issues arrive, that revenue stream is looking less and less viable. (Econsultancy)

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Video Advertising Meets the Printed Page

Posted by Lauren Proctor on August 20, 2009

Entertainment Weekly readers in New York and Los Angeles will open their September 18th Autumn Preview issue to a video advertisement for CBS and Pepsi Max. Triggered when readers turn to the ad page, a flickering 1.5 x 2 inch screen will give way to characters from CBS series The Big Bang Theory explaining how readers can watch more than 40 minutes of content via the embedded video screen.

Equipped with more than six hours of rechargeable battery life, CBS and Pepsi hope to reach the 25 to 39 year old male market via this flexible plastic screen. The company behind this technology is Americhip, a cutting-edge technology lab that hopes to “multisensorize” the brand experience by incorporating the five senses into multiple marketing platforms. (See a sample of the patented technology below.)

The cost of producing and placing the ads has remained confidential, but one magazine industry executive told the Financial Times that running a video ad in 100,000 copies of the magazine would cost several dollars per copy (as opposed to a traditional full page color ad in Entertainment Weekly that costs about 9 cents per copy).

There’s no doubt that all three companies will receive a significant amount of press for their campaign, but after the novelty wears off and people stop talking about it, are video ads worth the production cost?

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