Posts Tagged ‘Lexus’

Lexus, BMW, Porsche September U.S. Sales Rise From Weak 2008

Posted by Lauren Proctor on October 2, 2009

Toyota Motor Corp.’s Lexus, Bayerische Motoren Werke AG’s BMW and Porsche SE posted increases in September U.S. sales as the makers of luxury autos benefited from weak year-earlier comparisons. (Bloomberg)

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Luxury-car brands Shift Marketing Strategy

Posted by Lauren Proctor on September 28, 2009

To boost sales, luxury-vehicle brands are now offering incentives and using marketing approaches that focus on fuel efficiency.  (Miami Herald)

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LuxuryLab Daily Digest

Posted by Lauren Proctor on September 22, 2009

UK Designers Say Mass Retail Complements Business (Reuters)
London fashion designers say mass retailers do not necessarily undermine their business and can actually be of help, but acknowledge that they have awakened a desire among shoppers for frequent refreshing of stock.

Once Slave to Luxury, Japan Catches Thrift Bug (New York Times)
Not long ago, many Japanese bought so many $100 melons and $1,000 handbags that this was the only country in the world where luxury products were considered mass market.

New Wine Brand Targets The Social Sipper (Halogen Network)
Kobrand Imports, a premium wine company and Halogen Network client, has created an innovative wine brand that embraces the age of consumer engagement.

Hottest Luxury Stock: Coach Tops Poll (TheStreet.com)
A luxury recovery may be lagging the rest of the retail sector, but investors still think Coach(COH Quote) is a winner.

Over 20 Years, Lexus Has Steered Perception of Luxury in New Direction (The Dallas Morning News)
Lexus redefined what luxury is, said James Bell, executive market analyst at Kelley Blue Book.

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Over 20 Years, Lexus Has Steered Perception of Luxury in New Direction

Posted by Lauren Proctor on September 22, 2009

On the day 19 years ago that Bill Owens bought his Lexus, the saleswoman assured him it would be good for 500,000 miles. (The Dallas Morning News)

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LuxuryLab Daily Digest

Posted by Lauren Proctor on September 20, 2009

Secondhand Luxury Helps BMW, Mercedes Dealers Lure U.S. Buyers (Bloomberg)
BMW and Toyota Motor Corp.’s Lexus, struggling with a second annual slide in U.S. luxury-car sales, are trying to retain brand loyalty by pushing used models.

Luxury Fashion Brands Setting Trends In Mobile (IEG’s Sponsorship Blog)
Luxury brands are engaging audiences on the third screen.

What You’ll Be Wearing Next Spring (Forbes)
The fresh looks that traveled down the runways during Fashion Week suggested optimism may be on the horizon.

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LuxuryLab Daily Digest

Posted by Lauren Proctor on September 14, 2009

Stalk Exchange | A Twitter Directory (New York Times: The Moment)
We’ve assembled an index of fashion accounts so you can learn who relies on spell-check, where to buy discounted Louboutins and Target’s next collaboration. Le tweet, c’est chic.

Marketers Seek To Score In Tough Times By Playing At The U.S. Open (Forbes)
The U.S. Open is the perfect venue for watching the branding game.

Retailers Try to Get Personal with Shoppers (Los Angeles Times)
Stores know, that in light of the recession and more Web-based shopping sites, that they have to try harder for business.

Bentley Sees Signs of Revival in Luxury Car Class (Reuters)
British carmaker Bentley, owned by Volkswagen (VOWG.DE), is seeing some signs of revival in the super luxury vehicle segment and expects sales of premium cars to improve next year, one of its top executives said on Friday.

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Marketers Seek To Score In Tough Times By Playing At The U.S. Open

Posted by Lauren Proctor on September 14, 2009

For those of us in marketing there’s a competition at the U.S. Open that’s equal to the exciting Melanie Oudin when it comes to the potential for big bucks. It’s the competition among corporate sponsors of the tournament for consumer attention. (Forbes)

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BMW Poised to Top Lexus in Luxury Car Sales

Posted by Lauren Proctor on September 2, 2009

BMW AG wants a new American title: top-selling luxury brand.  The German automaker is just a couple thousand unit sales behind perennial leader Lexus, and BMW executives think they can overtake the brand by the end of the year. (Detroit News)

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