Posts Tagged ‘Facebook’

‘I’ll Trade You a Dior for the D&G’

Posted by Lauren Proctor on October 6, 2009

It’s a sunny Sunday afternoon in late summer, but about 30 hip young women are milling around inside a nail salon in East London. (New York Times)

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Everyone’s Doing It: Brands Take on Social Media

Posted by Lauren Proctor on September 29, 2009

For fashion companies, 2009 is turning out to be the year of social media. Once reluctant to cede control, brands and retailers from low to high are embracing social media and using it to boost sales and brand awareness. (Women’s Wear Daily)

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The Future of Facebook

Posted by Lauren Proctor on September 2, 2009

Facebook continues to make a series of evolutionary moves in recent months, rather than react to the news, let’s take a holistic look at where the company is headed.   I’ve given my perspective to SFGate, now but want to dive into details here.  I’ll give my perspective, but as we’ve seen time and time before, the real value is the collective contributions in the comments. (Web Strategy)

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LuxuryLab Digest | Spas Take Off In Asia, Audi Taps Facebook Fans, Fashion Blogs Turn the Internet into a Catwalk, How the Pixel is Evolving Human Sentiment

Posted by Lauren Proctor on August 28, 2009

Spas Take Off in Asia (Fortune)
Healthy living is back in style in Asia, which means a revival of ancient Asian wellness techniques – and an explosion of spas.
HUA HIN, Thailand — Yue-Sai Kan — one of the most recognizable women in China with a cosmetics empire and her own TV show — often needs to get away from the grueling pressures and polluted skies of Shanghai and Beijing, where she lives.

Audi Taps its Facebook Fans to Help Design Car of the Future (Mashable)
More and more businesses are learning that adopting a strategy of incorporating social media to connect with customers is a great way to build a solid brand. Even companies that already have very successful global brands, like Audi are starting to use social media to enhance their presence and garner feedback from users.

Fashion Blogs Turn the Internet into a Catwalk (China Daily)
Glossy fashion magazines are getting competition from Internet fashion blogs that are not only cheaper but also faster.  Before new trends from the catwalks and the streets arrive on the pages of the fashion magazines, they already are posted on the Internet. From secret tips on the hippest accessories to introductions of new artists and designers and styling tips for the perfect look, nearly everything can be found in fashion blogs.

How the Pixel is Evolving as Real Human Sentiment (Goonth’s Posterous)
We’re witnessing this on a mass scale – the adoption of social technologies that are helping to transform communication in incredible ways.  Perhaps something that we may overlook at times, as well as be shocked by, is how the pixel is evolving as a means for real human sentiment.

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Audi Taps its Facebook Fans to Help Design Car of the Future

Posted by Lauren Proctor on August 28, 2009

More and more businesses are learning that adopting a strategy of incorporating social media to connect with customers is a great way to build a solid brand. Even companies that already have very successful global brands, like Audi are starting to use social media to enhance their presence and garner feedback from users. (Mashable)

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Facebook’s PayPal-Killer Will Be Bigger Than Facebook Ads, Some Execs Believe (Business Insider)

Posted by Lauren Proctor on August 21, 2009

Inside Facebook’s Justin Smith broke news last night58 that some Facebook users can now buy virtual and physical gifts from third-party vendors using “Pay With Facebook” credits through the Facebook Gift Shop.

Inside Facebook’s Justin Smith broke news last night that some Facebook users can now buy virtual and physical gifts from third-party vendors using “Pay With Facebook” credits through the Facebook Gift Shop.

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