Posts Tagged ‘Discount’

LuxuryLab Daily Digest

Posted by Lauren Proctor on October 5, 2009

Exclusivity For All (New York Times)
It’s hard to overstate the degree to which habits of thrift and frugality have taken on the cast of virtue in the past year.

Social Shopping Community Increases Conversions by 162% at Juicy Couture (Internet Retailing)
Upmarket fashion brand Juicy Couture has seen substantial increases in page views, average time spent on the site and conversations since adding its Club Couture social shopping community to its site.

The Anti-laws of Luxury Marketing #10 (Branding Strategy Insider)
Communicate to those whom you are not targeting.

Tag Heuer Looking Beyond the Metros (Business Standard)
Swiss luxury watch maker Tag Heuer is now looking beyond the metros. The company, which has seen its share in the estimated Rs 1,200 crore Indian luxury watches market, grow to 8 per cent, will multiply its presence in the country through multi-branded outlets in the smaller cities.

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Luxury Discounts Are Double-Edged Dagger

Posted by Lauren Proctor on September 26, 2009

The study, the latest in ongoing research from the Luxury Institute, surveyed men and women with more than $150,000 in annual income, and reports that 44% of these shoppers believe luxury has become a commodity. A slight majority believes there are too many luxury products in most categories. (Marketing Daily)

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Survey Finds Wealthy Less Keen on Luxe Category

Posted by Lauren Proctor on September 23, 2009

As if luxury brands didn’t have enough problems coping with the global recession, they now have to battle two perceptions in the minds of the wealthiest consumers they’re banking on to lead a recovery — commoditization and declining quality. (Women’s Wear Daily)

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The A-Word: Fashion Embraces Accessibility

Posted by Lauren Proctor on September 17, 2009

Richard Chai didn’t show his namesake clothing line during New York’s Fashion Week. Instead, the designer used his coveted runway slot to introduce a new, less-expensive line called Love. (Wall Street Journal)

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When Cheap Is Exclusive

Posted by Lauren Proctor on September 7, 2009

Hard times for luxury retailers are good times for discount fashion websites.  The racks of expensive gowns and shoes sit, serene and mostly untouched, on the floors of Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale’s and almost every fancy department store. (The Economist)

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