Posts Tagged ‘Audi’

LuxuryLab Daily Digest

Posted by Lauren Proctor on September 21, 2009

As the Race Slows Down, Audi Hits the Gas (Business Week)
The German carmaker is pouring money into marketing to expand its share of the luxury market and push diesel models in the U.S.

‘Social’ Phones to Reveal All about Your Caller (Financial Times)
Forget caller ID. A coming wave of “social” mobile phones is likely to tell you everything you ever wanted to know and more about the person calling you.

How Real Is the Rally in Real Estate Bonds? (Business Week)
Companies are jumping back into mortgage securities, but they may regret their moves.

Geneva’s 14 Most Prestigious Watchmakers (Robb Report)
Walking along Geneva’s lakefront at night, you might think the canon of Geneva watch brands are represented in the lighted signs atop the buildings along the shore.

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As the Race Slows Down, Audi Hits the Gas

Posted by Lauren Proctor on September 21, 2009

The German carmaker is pouring money into marketing to expand its share of the luxury market and push diesel models in the U.S.  (Business Week)

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Luxury Brands Look to China

Posted by Lauren Proctor on September 15, 2009

With the future of our global economy still uncertain, more and more executives are looking to China, specifically to the Chinese consumer — who just might be able to lift the global economy out of recession. (Harvard Business)

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Driven to Extremes

Posted by Lauren Proctor on September 13, 2009

The economic slowdown has slammed the brakes on the fortunes of high-end car makers around the globe. BMW, the world’s largest luxury-maker, which posted a 19.5 percent drop in first-half unit sales, is leaving the prestigious Formula One motor-racing series this year. (WSJ Magazine)

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LuxuryLab Digest | Spas Take Off In Asia, Audi Taps Facebook Fans, Fashion Blogs Turn the Internet into a Catwalk, How the Pixel is Evolving Human Sentiment

Posted by Lauren Proctor on August 28, 2009

Spas Take Off in Asia (Fortune)
Healthy living is back in style in Asia, which means a revival of ancient Asian wellness techniques – and an explosion of spas.
HUA HIN, Thailand — Yue-Sai Kan — one of the most recognizable women in China with a cosmetics empire and her own TV show — often needs to get away from the grueling pressures and polluted skies of Shanghai and Beijing, where she lives.

Audi Taps its Facebook Fans to Help Design Car of the Future (Mashable)
More and more businesses are learning that adopting a strategy of incorporating social media to connect with customers is a great way to build a solid brand. Even companies that already have very successful global brands, like Audi are starting to use social media to enhance their presence and garner feedback from users.

Fashion Blogs Turn the Internet into a Catwalk (China Daily)
Glossy fashion magazines are getting competition from Internet fashion blogs that are not only cheaper but also faster.  Before new trends from the catwalks and the streets arrive on the pages of the fashion magazines, they already are posted on the Internet. From secret tips on the hippest accessories to introductions of new artists and designers and styling tips for the perfect look, nearly everything can be found in fashion blogs.

How the Pixel is Evolving as Real Human Sentiment (Goonth’s Posterous)
We’re witnessing this on a mass scale – the adoption of social technologies that are helping to transform communication in incredible ways.  Perhaps something that we may overlook at times, as well as be shocked by, is how the pixel is evolving as a means for real human sentiment.

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Audi Taps its Facebook Fans to Help Design Car of the Future

Posted by Lauren Proctor on August 28, 2009

More and more businesses are learning that adopting a strategy of incorporating social media to connect with customers is a great way to build a solid brand. Even companies that already have very successful global brands, like Audi are starting to use social media to enhance their presence and garner feedback from users. (Mashable)

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