Tag Heuer Looking Beyond the Metros

Posted by Lauren Proctor on October 5, 2009

Swiss luxury watch maker Tag Heuer is now looking beyond the metros. The company, which has seen its share in the estimated Rs 1,200 crore Indian luxury watches market, grow to 8 per cent, will multiply its presence in the country through multi-branded outlets in the smaller cities. (Business Standard)

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The Anti-laws of Luxury Marketing #10

Posted by Lauren Proctor on October 5, 2009

Luxury has two value facets – luxury for oneself and luxury for others. To sustain the latter facet it is essential that there should be many more people that are familiar with the brand than those who could possibly afford to buy it for themselves. (Branding Strategy Insider)

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Social Shopping Community Increases Conversions by 162% at Juicy Couture

Posted by Lauren Proctor on October 5, 2009

Upmarket fashion brand Juicy Couture has seen substantial increases in page views, average time spent on the site and conversations since adding its Club Couture social shopping community to its site. (Internet Retailing)

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Exclusivity for All

Posted by Lauren Proctor on October 5, 2009

It’s hard to overstate the degree to which habits of thrift and frugality have taken on the cast of virtue in the past year. (New York Times)

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LuxuryLab Daily Digest

Posted by Lauren Proctor on October 4, 2009

Rolling Sculpture Beats Gold as Values of Collector Cars Soar (Bloomberg)
Stephen Serio, a Waltham, Massachusetts classic-car dealer, expects the 1966 Ferrari 275GTB on his lot to sell for about $810,000. Five years ago, the same car sold for $500,000.

Leather, a Cat and a Big Party (Wall Street Journal)
A look at the Paris spring shows of Balenciaga, Azzaro, Christian Dior and Lanvin.

Prime Tables Do Not Await at Per Se, Babbo, Packed Restaurants (Bloomberg)
Getting a prime-time table at some of Manhattan’s most expensive — and popular — restaurants hasn’t gotten much easier at a time when a lot of Americans are eating chicken nuggets by the bucket.

Hong Kong’s Luxury Living Draws Mainland Chinese (AFP)
Mainland Chinese once fled to the slums of Hong Kong’s Kowloon to escape poverty, war and communism but many mainlanders in the district these days are seeking swimming pools and harbour views.

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Hong Kong’s Luxury Living Draws Mainland Chinese

Posted by Lauren Proctor on October 4, 2009

Mainland Chinese once fled to the slums of Hong Kong’s Kowloon to escape poverty, war and communism but many mainlanders in the district these days are seeking swimming pools and harbour views. (AFP)

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Leather, a Cat and a Big Party

Posted by Lauren Proctor on October 4, 2009

A look at the Paris spring shows of Balenciaga, Azzaro, Christian Dior and Lanvin. (Wall Street Journal)

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Prime Tables Do Not Await at Per Se, Babbo, Packed Restaurants

Posted by Lauren Proctor on October 4, 2009

You’ve got a good chance of getting into Masa on short notice. That’s the good news. Otherwise, getting a prime-time table at some of Manhattan’s most expensive — and popular — restaurants hasn’t gotten much easier at a time when a lot of Americans are eating chicken nuggets by the bucket. (Bloomberg)

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Rolling Sculpture Beats Gold as Values of Collector Cars Soar

Posted by Lauren Proctor on October 4, 2009

Stephen Serio, a Waltham, Massachusetts classic-car dealer, expects the 1966 Ferrari 275GTB on his lot to sell for about $810,000. Five years ago, the same car sold for $500,000. (Bloomberg)

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LuxuryLab Daily Digest

Posted by Lauren Proctor on October 3, 2009

High Drama, Frayed Tempers at Paris Fashion Week (Reuters)
Police sirens and screams set the tone for Dior’s film noir-inspired fashion show on Friday, with a collection of 1950s trench coats, lingerie dresses and tight metallic jeans that revealed a decidedly commercial slant.

From Models to Magazines, Cataloguing the Fashion Industry (Wall Street Journal)
Until recently, there have been few options for fashion obsessives to track down a memorable ad from seasons past. A new start-up, My Fashion Database, has stepped into the breach.

Italy’s Fashion Houses See No Early Recovery From Sales Slump (Bloomberg)
Italy’s fashion industry will take years to recover after the biggest sales decline in at least two decades, according to the country’s designers, who criticized the government for not doing enough to assist them.

Luxury Gandhi Pen Scripts Controversy (The Times of India)
The controversy over a brand of luxury pen that depicts Mahatma Gandhi as brand ambassador for its new range spiralled on Thursday.

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