LuxuryLab Daily Digest

Posted by Lauren Proctor on October 5, 2009

Exclusivity For All (New York Times)
It’s hard to overstate the degree to which habits of thrift and frugality have taken on the cast of virtue in the past year.

Social Shopping Community Increases Conversions by 162% at Juicy Couture (Internet Retailing)
Upmarket fashion brand Juicy Couture has seen substantial increases in page views, average time spent on the site and conversations since adding its Club Couture social shopping community to its site.

The Anti-laws of Luxury Marketing #10 (Branding Strategy Insider)
Communicate to those whom you are not targeting.

Tag Heuer Looking Beyond the Metros (Business Standard)
Swiss luxury watch maker Tag Heuer is now looking beyond the metros. The company, which has seen its share in the estimated Rs 1,200 crore Indian luxury watches market, grow to 8 per cent, will multiply its presence in the country through multi-branded outlets in the smaller cities.

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