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LuxuryLab Daily Digest

Posted by Lauren Proctor on September 16, 2009

One in Five Tweets Are Free Brand Advertising (Mashable)
This news might actually sway some of the executives left who still fear the use of social media for business.

Leading Hotel Brands in a Lagging Economy (Hospitality Net)
While occupancy levels and revenues within the hotel industry have continued to sink through the first half of 2009, several hotel brands have been able to keep their heads above water.

Study Finds Social Networks Near Top of List for Media Buyers (BtoB Magazine)
A new study by the Center for Media Research found that 56% of media buyers plan to buy ads on social networks next year.

Faberge Asks Rich to Surf Web for $7 Million Brooches (Bloomberg)
Faberge, the jeweler that made gem- encrusted oversized eggs for Russia’s czars, says the quickest way to make money selling its $7 million brooches in a recession is to lure the wealthy into surfing the Web.

Conde Nast Execs to Make Big Cuts, Insiders Say (Advertsing Age)
The consultants from McKinsey & Co. may have wrapped up their summer-long review of Conde Nast, but the real work on how to rein in costs at the luxury magazine publisher is about to begin.


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