C.E.O. Helps Jimmy Choo Diversify

Posted by Lauren Proctor on September 3, 2009

Diversification often pays off in tough economic times, and it certainly has helped the luxury brand Jimmy Choo, which, like many companies, has not been immune to the sharp global downturn. Better known for its elegant stilettos, Jimmy Choo has been stretching its footwear mix in the past couple of years to include $175 plastic “jelly” sandals and $375 espadrilles in a bid to “dress” women for their entire lifestyle. (New York Times)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: