LuxuryLab Daily Digest | Policing the Frontier, Marketing Budget Cuts, Chinese Spend in London Shops, Women Uninfluenced By Social Media

Posted by Lauren Proctor on September 1, 2009

Policing the Frontier (New York Times)
It’s one of the most ubiquitous labels in the world, and perhaps no company understands those implications better than Louis Vuitton. Last Friday, a California district court jury awarded $32.4 million in damages to Vuitton as part of a 2007 suit the Paris luxury maker brought against Akanoc Solutions, an Internet hosting company based in California.

How Deep Are Marketing Budget Cuts? (eMarketer)
When the Association of National Advertisers (ANA) surveyed marketers in early 2009, 49% of respondents expected their budgets to be reduced in the next six months. Another 43% said their budgets would stay the same. But in July-August 2009, the ANA found that 62% of marketer respondents had actually experienced budget cuts in the first half of the year. Only 32% saw their budgets held steady. (eMarketer)

Chinese Spend, Spend, Spend in London Luxury Shops (CNBC)
Gloom-defying shoppers from China are flocking to the luxury stores of London’s West End, outspending Arab royalty, replacing Russia’s departing super-rich and lifting spirits after nine months of recession.  Data from tax rebate companies suggests Chinese tourists are spending three to four times more than a year ago in London’s chic shopping districts.

75 Percent of Women Uninfluenced By Social Networking Channels to Purchase (Reuters)
“Women Channel” recently conducted a comprehensive study, “Women & Brands Online: ‘The Digital Disconnect’ Emerges. The report, which will be fully unveiled at ad:tech Chicago on Wednesday, September 2, investigates the digital lives of women and how brands are a part of that world. One core finding centers on women’s interaction with social media. While exceptionally engaged, the are overwhelmingly uninfluenced, and often “turned off,” by brands in this space.


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