• RSS Subscribe to this feed

    • An error has occurred; the feed is probably down. Try again later.
  • Most Popular

  • Follow Scott Galloway

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.

  • Advertisements

How Deep Are Marketing Budget Cuts?

Posted by Lauren Proctor on September 1, 2009

When the Association of National Advertisers (ANA) surveyed marketers in early 2009, 49% of respondents expected their budgets to be reduced in the next six months. Another 43% said their budgets would stay the same.

But in July–August 2009, the ANA found that 62% of marketer respondents had actually experienced budget cuts in the first half of the year. Only 32% saw their budgets held steady. (eMarketer)


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: