How Deep Are Marketing Budget Cuts?

Posted by Lauren Proctor on September 1, 2009

When the Association of National Advertisers (ANA) surveyed marketers in early 2009, 49% of respondents expected their budgets to be reduced in the next six months. Another 43% said their budgets would stay the same.

But in July–August 2009, the ANA found that 62% of marketer respondents had actually experienced budget cuts in the first half of the year. Only 32% saw their budgets held steady. (eMarketer)


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