75 Percent of Women Uninfluenced by Social Networking Channels to Purchase

Posted by Lauren Proctor on September 1, 2009

“Women Channel” recently conducted a comprehensive study, “Women & Brands Online: ‘The Digital Disconnect’ Emerges. The report, which will be fully unveiled at ad:tech Chicago on Wednesday, September 2, investigates the digital lives of women and how brands are a part of that world. One core finding centers on women’s interaction with social media. While exceptionally engaged, the are overwhelmingly uninfluenced, and often “turned off,” by brands in this space. (Reuters)

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