Publishers Are Killing Web Advertising’s Potential With Misguided Pricing

Posted by Lauren Proctor on August 25, 2009

How is ad pricing different online and offline? Fundamentally, it isn’t. At this point, many internet sellers and buyers are reaching for the keyboard to declare this statement heresy. The web is trackable, they will say. It is bought on a per-impression basis, and it is clickable. All true.  (PaidContent.org)

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