Archive for the ‘Digital IQ Index’ Category
Inside Look – Branding in the Digital Age
Posted by Lauren Proctor on September 30, 2009
Posted in Digital IQ Index | Tagged: Branding, Digital | Leave a Comment »
Everyone’s Doing It: Brands Take on Social Media
Posted by Lauren Proctor on September 29, 2009
For fashion companies, 2009 is turning out to be the year of social media. Once reluctant to cede control, brands and retailers from low to high are embracing social media and using it to boost sales and brand awareness. (Women’s Wear Daily)
Posted in Digital IQ Index, Social Media | Tagged: Chanel, Coach, D & G, Facebook, Flickr, Gucci, MySpace, Prada, Rallph Lauren, Twitter, YouTube | Leave a Comment »
Halogen Paves The Way for Ivanka to be Queen of Brand Tweet
Posted by Lauren Proctor on September 24, 2009
Ivanka Trump’s followers have doubled since the Digital IQ Index mentioned Trump Hotels (tweeting as @ivankatrump) as a “luxe expemplar.” (Halogen Network)
Posted in Digital IQ Index, Hotels & Resorts, Social Media | Tagged: Digital IQ Index, Hotels, Ivanka Trump, Social Media, Twitter | 1 Comment »
