Will the Hard-Core Starbucks Customer Pay More? The Chain Plans to Find Out
Posted by Lauren Proctor on August 21, 2009
SAN FRANCISCO — As the recession wears on and fewer people are splurging at Starbucks, the coffee chain’s response is to raise prices. On Thursday, Starbucks stores in several cities started charging up to 30 cents more for some specialty beverages, though the company is charging less for some basic drinks. (New York Times)
